Social media services.
Each business needs a different strategy to reach their social media goals. Here are examples of the steps that can be taken to reach new levels.
Social media audit.
A social media audit is the where we will look at your current social channels, reviewing metrics to assess growth, opportunities and what can be done to improve your social presence.
Content calendar.
A content calendar is a calendar used by marketers when planning their upcoming content output. The content calendar will help you track your content creation workflows and monitor publishing dates prior to going live.
Scheduling & publishing.
Once a content calendar has been put together, this then needs to be filled with content. The content is scheduled to match with the content calendar for final approve before publishing.
Community management.
Social media community management defines a process by which your business engages with its audience on social media. This most immediately pertains to your own social media profiles, but can also include additional profiles you are monitoring like influencers or industry-related pages.
Copywriting.
In social media, the copywriting the crafting of messages that companies use in their social media posts. This is where tone of voice is created and maintained to suit the brand.
Engagement.
Responding to comments, reviews etc. is key to maintaining your business on social media platforms. Quick replies help create a stronger brand connection.
Reporting.
A social media report offers a means of extracting value from data based on various social networks and metrics (follows, likes, reach, growth, awareness, post-performance, engagements, etc.) over various time frames.
Audience research.
Audience research is designed to establish the size, composition, and characteristics of a group of individuals who are, or could be, potential customers. It's important to note that this research is about the people and individuals who make up your target audience.
Influencer research.
Influencers are all subjective on your business niche and goals. Finding those who can help positively impact your brand is a tricky task and involves a lot of research into who they are, what they're about and why they would be great for your business to work with.
Campaign management.
Particular events in your business diary could equate to a more substantial campaign. A great is example is a new product launch. This would have it's own campaign, where everything is taken into consideration to each help meet the campaign goals, things like content, ads, influencers and timings are crucial.
Competitor analysis.
Social media competitor analysis is the process of evaluating your competitors on social media to find opportunities and build strategies for brand growth. Performing this analysis allows you to identify your competitors' strengths and weaknesses to develop a working social marketing strategy.
Ad setup.
Ads are a type of digital marketing that utilises social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience. Social media ads are a quick and effective way to connect with your consumers and boost your marketing campaign.
Facebook, Instagram & TikTok ads.
Every brand has one social media channel that they are better suited for. This is dependant on the target audience and the business objectives. Paying to get seen in front of the eyes of potential customers is the perfect opportunity to generate leads, sales and customers.
Ad reporting.
Running ads is a great way to boost your brand online. Reporting helps take a look at what's working well, what can be improved, and learning what your audience want to see. Changes can be made simultaneously to benefit your ROI.